Rethinking the idea of retirement.
SITUATION: What is a food marketing company doing in the real estate business? Well, with Atlantic Shores, good food is their calling card. It turns out that the quality of the food is one of the major deciding factors in choosing a retirement option. Our challenge was to increase leads with an integrated marketing strategy that includes print advertising. Yes, the last of the print readers are part of our demographic. Along with a tiny bit of broadcast, and tons of social media, we tightened up the brand presence and redefined the audience.