Same great product, new look.
SITUATION: We had the opportunity to update the logo and packaging.
APPROACH: Our creative goal for the logo was to be respectful of the past while being relevant to the future. As an example, you will see how we expressed the longevity of the brand by replacing the old plow graphic with a date. Also, in response to consumer research, we thought it was important to give the word “Farms” much more presence, paying respect to the farm-to-table movement.