A small fish in a big sea.

SITUATION: Wanchese is a family grown, ocean-to-table fishery owned by one of the world’s biggest families of brands; True North Seafood, a part of the Cooke Family of Brands. In an age where freshness and sustainability matter (a great deal) to the consumer, we see all of this as a good thing.

APPROACH: We try to leverage their hands-on, sustainable practices in a modern, clean, and well-branded way. Making the relationship between their companies both harmonious and mutually beneficial.