Situation: Sometimes the bird in the hand isn’t enough. Or at least that’s what we were told by the new owners of the poultry company Raised Right (A successful antibiotic free poultry brand completely created by Vittles). “We love how you branded Raised Right…now give us something even better,” was their challenge.

Approach: Thus began our whirlwind of consumer research, name ideation, logo development, and strategic and creative processes that resulted in a logo, tagline, packaging, advertising, website and everything they needed to launch.

Outcome: Our clients declared it, “Even better than the previously award-winning brand.” And as their ongoing brand growth proves: “It’s destined to be requested over and over. ”