Situation: Two mountain biking guys with a lot of energy and a passion for granola bought Galaxy Granola from a Marin Farmer’s Market hippie. Now, they need to figure out how to create a compelling brand story in a saturated market.

Approach: A competitive analysis and tastings, followed by a review of product features and benefits led us to two key recommendations. First: “if you want to use the brand name you inherited, let’s give it some meaning.” Second, instead of burying the healthy aspects, let’s give them a boost.

Outcome: Thus, was born the tagline, “Eat Well, Earthlings” and a redesigned package with rocket graphics skywriting the healthy attributes.