Wanchese

A small fish in a big sea.

SITUATION: Wanchese is a family grown, ocean-to-table fishery owned by one of the world’s biggest families of brands; True North Seafood, a part of the Cooke Family of Brands. In an age where freshness and sustainability matter (a great deal) to the consumer, we see all of this as a good thing.

APPROACH: We try to leverage their hands-on, sustainable practices in a modern, clean, and well-branded way. Making the relationship between their companies both harmonious and mutually beneficial.

OUTCOME: Promotions including packaging, printed collateral, point-of-sale, as well as digital marketing are compatible with the corporate brand yet convey a small town feeling.

AUDIENCES: Food service, upscale retail, consumers

ELEMENTS: Packaging, POS, web, social media, recipe development